Beusable CX Data Research
(2024. 7 ~ 2025. 8 ) 14 months of real behavior data collected
Use customer behavior data from 66
industries to secure a competitive edge
and discover new growth opportunities.
Type of Business
Number of industries registered in Beusable
66
Domain
Total Number of Domains Registered in Beusable
3,715
Page
Total Number of Pages Registered in Beusable
45,804,730
PV
Cumulative Page Views (2022.09 ~ 2024.10)
22,472,878,361
Real-world data you can actually use
to benchmark your industry and uncover insights.
This report uses Beusable Journeymap behavior data to reveal industry trends,
key personas, and the content and timing behind conversions.
Here’s a quick look at what’s inside.
Are you speaking to your customers when they are actually awake and active?
Does your data give you ‘confidence', not just a hunch?
"Every customer keeps their own time."
The Hidden Hours of Korea’s Digital Consumers
In-depth CX big data analysis across 66 industries
Use customer behavior data to build
a competitive edge and uncover new growth opportunities.
Beusable CX Data Research Series Vol.1
From hunch to confidence – the power of data-driven decisions
You no longer have to rely on guesswork.
Our analysis of 11,088 data points across 66 industries provides objective insights
that help you maximize marketing ROI and capture hidden opportunities.
29x
Traffic concentration at specific hours in the “Legal” industry (vs. average)
Real-time issue response
= a must-have capability
19.6×
Weekday vs weekend traffic ratio gap — “Government & Public Sector”
Stark contrasts in customer intent by day of week
When are your customers most active?
Compare weekly traffic heat maps for representative B2B and B2C industries to see the difference at a glance.
(Darker colors indicate higher traffic concentration.)
Work-hour focused (B2B: Insurance)
A clear pattern of activity concentrated on weekdays from 9 a.m. to 5 p.m.
Nighttime consumption (B2C: Fashion)
Activity spikes after 10 p.m. and on weekend evenings.
Customer digital lifestyles can be grouped into four main types.
Understand each persona’s traits, representative industries, and key strategies to improve your marketing efficiency.
9-to-5 Worker
Workday-focused, goal-driven
Industries: Legal, Insurance, Government
Strategy: Target work hours
with highly professional messaging
Night Shopper
Late-night, emotional & personal buys
Industries: Games, Content, Fashion
Strategy: Focus on the 10–11 p.m. window
with emotionally engaging approaches
Weekend Planner
Light weekdays, deep weekends
Industries: Real Estate, Travel, Furniture
Strategy: Vary messaging by day of the week
and guide users toward weekend actions
Event-Driven
Explosive response to issues
Industries: Legal, News, Stocks
Strategy: Real-time monitoring
and agile marketing operations
The radar chart compares how concentrated each persona’s activity is by time of day.
9-to-5 Worker
Night Shopper
Weekend Planner
New opportunities to secure a competitive edge are already embedded in your data.
Identify silver-time windows, weekend shifts, and cross-industry partnerships, and turn them into actionable strategies.
Targeting
“silver time”
Use high-efficiency niche time slots to improve ROI.
E-commerce: Weekdays, 2–4 p.m.
Weekend shift
insights
Align messaging with weekday–weekend intent shifts
Real Estate: Weekend, 2–5 p.m.
Cross-industry
partnerships
Build synergy with partners sharing your peak hours
F&B × Movies: weekend evenings
On Wednesday at 5 p.m., 17.5% of weekly traffic occurred in just one hour.
At 29 times the average, this starkly highlights the importance of real-time response when issues arise.
Diagnose
First, accurately identify your Digital DNA – industry traits, key personas, golden/silver time windows, and volatility.
Strategize
Reallocate marketing budgets, tailor messaging by persona, pursue partnerships, and optimize operations.
Execute & Measure
Start small with A/B tests, measure KPI shifts (CVR, ROAS, etc.), and iterate continuously.
Want to dive deeper?
Request the full report at beusable@4grit.com
and receive the original version.
In the full report, you’ll find practical examples you can apply right away,
along with more detailed data and interpretation.
We hope this report becomes a powerful compass for your company’s growth.
